Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don’t make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process.
We’ll be keeping an eye on them during the next year, and you should too.
Nearly half of internet users watch more than an hour of online video every day on Facebook and YouTube alone. And 87% of online marketers use video. These are just some of the statistics that should make it very clear that video is smoking hot. Live video is becoming an increasingly important part of the mix. Platforms and apps are always springing up to address the needs of video creators. One that caught our eye this time around is Clipisode.
Clipisode is an app for your mobile device that, as it says, “is the easiest way to make video shows featuring your friends and fans. Clipisode combines replies—from your Twitter followers, Facebook friends and guests you invite from your phone’s contacts—into great-looking short video shows.”
We’re used to seeing real-world accommodations for people with limited mobility and visual impairments. Wheelchair ramps, Braille on the ATM keys, and crosswalk signals that talk to you are just a few examples. But what about on the web? Do you ever think about how people with disabilities navigate it—specifically, your site?
Even if you have thought about this issue, you may not know where to start to make your site or app more accessible to everyone. Interactive Accessibility can help. According to the company’s website, “We offer customized Section 508, WCAG 2.0 and ADA compliance services to meet your needs.”
Branded content has been on the minds of everyone in the digital content industry for years. From marketers to publishers, everyone is trying to figure out how to make it work for them. Content studios were popping up like dandelions a few years ago, and many have been blown away in the wind since then. As readers become more and more resistant to traditional ads, branded content becomes an even more important part of the ecosystem. So any company that professes to help publishers make branded content more profitable catches our attention.
Polar does just that. Boasting clients such as Condé Nast and News Corp., Polar’s website says, “Our platform has been designed and engineered to help premium publishers scale branded content revenue with distribution solutions across multiple channels.”
There is no shortage of tools for marketers. In fact, there’s a bit of a glut. Publishers have more information than ever about who is reading their content and clicking on their ads. Analytics abound. But what about the other side of the media equation? What kinds of analytics do the PR people pitching us stories have fueling the decisions they make? Frankly, up until now, we had no idea what the answer to that question was.
That’s why Cision caught our attention. The company’s PR software can help you find influencers, track coverage, and share your news releases. Its social software can “search millions of posts and mine the data that will help you monitor the social performance and engagement of your brand to make informed business decisions.”